Banner is a rectangular graphic element that is placed on a website to attract visitors' attention.
One of the following technologies can be used to create a banner:
raster banners in gif, jpeg and png formats;
The most popular and affordable banner technology. It's the best choice, if no animation required or if animation is limited to, for example, periodical label highlighting.
vector banners in Adobe Flash (ex. Macromedia Flash, SWF) format;
Flash-banners are appropriate when you need to create sophisticated animation. Very high quality, small size and scalability are other advantages of the technology.
This technology is intended to replace Flash animation when the latter needs to be avoided for one of the following reasons:
- Flash requires browser plugin to be installed;
- search engines ignore Flash, so all links and text inside of Flash banners is invisible for them.
→ banners in our portfolio